Introduction
UPS t/a Ultimate Traffic Solutions and its affiliates (“Ultimate Traffic Solutions” , “we”, “us”, “our”) is committed to protecting your privacy and ensuring that your personal information is collected and used properly, lawfully, and transparently.
This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information in accordance with the *Protection of Personal Information Act (POPIA)*, Act 4 of 2013.
Personal Information We Collect
We may collect the following types of personal information:
- Full name
- Email address
- Phone number
- IP address
- Physical address (where applicable)
- Payment or billing details (if applicable)
- Browsing data and cookies
We collect this information when you:
- Use our website
- Fill in forms
- Subscribe to newsletters
- Use a service
- Contact us via email or web forms
How We Use Your Information
We use your personal information to:
- Provide services or information you request
- Communicate with you
- Improve our website and services
- Process payments (if applicable)
- Send marketing emails (only with consent)
- Comply with legal obligations
Legal Grounds for Processing
We process your personal information based on:
- Your consent
- A contractual obligation
- A legal obligation
- Our legitimate interests (e.g. improving services)
Disclosure of Personal Information
We may share your information with:
- Service providers who assist us in delivering services (e.g. payment processors, email platforms)
- Legal authorities if required by law
- Third parties only with your explicit consent
All third parties are contractually obligated to comply with POPIA.
Security of Personal Information
We take appropriate technical and organizational measures to protect your personal information from:
- Loss
- Unauthorized access
- Disclosure
- Alteration or destruction
These measures include secure servers, SSL encryption, and access control systems.
Your Rights Under POPIA
You have the right to:
- Access your personal information
- Request correction or deletion
- Object to processing
- Withdraw consent at any time
Data Retention
We will only retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the content, privacy, or security practices of those sites.
Changes to This Privacy Policy
We reserve the right to update this policy from time to time without any prior notification to you.
Updated: 25 August 2025